Email marketing is one of the simplest and most effective ways to directly connect with customers. Through it, offers, updates about new products, or important information can easily be delivered straight to their inbox. Unlike social media, there are no algorithm barriers—so your message is guaranteed to reach the customer.It’s low-cost, results can be tracked, and when used correctly, it becomes highly profitable. Sending emails regularly builds trust and long-term relationships with customers, increases website visits, and ensures the growth and sales of your business.